Thursday, November 24, 2011

Writing an e-book. Learning from Mark Cuban?!

It is thanksgiving day and I got around to catch up with some reading, blogs etc. There was an interesting article in WSJ earlier this week "In E-Books, a New Player" The article describes how the entrepreneur Mark Cuban plans to leverage his cyber presence to write an e-book.


Mark Cuban has 335,000 friends on Facebook and 760,000 followers on Twitter. Monday, the Internet billionaire and owner of the Dallas Mavericks basketball team will test just how friendly those fans really are. . . . Mr. Cuban has written a 30,000-word e-book, "How to Win at the Sport of Business: If I Can Do It, You Can Do It." Culled from blog postings Mr. Cuban has made over the years about his business career, it will be available for $2.99 through online digital-book retailers. To drive sales, Mr. Cuban plans to tap all his online followers. "All I have to do is get them to pay attention and hit a link," he says, estimating that his blog posts attract anywhere from 50,000 to one million readers.

The potential success of Mr. Cuban’s book also hinges on his cyber-popularity and popularity.   Fascinating model that many wannabe writers will surely try to follow.

While writing my book on Offshoring IT Services, I didn’t really leverage as much of Web 2.0 as I probably should have. Would my experience on writing and publicizing a book have been any different?

I guess I will have to find out with my next book. :-)