Not a day goes by without a headline grabbing story about Artificial Intelligence (AI) and its innovative application. Not surprisingly, I was fascinated to “see” the “AI version” of former Pakistani Prime Minister Imran Khan’s victory speech posted on Youtube after his party won an unprecedented election. What was remarkable was the innovative use of technology that led to this win.
Mr. Khan who is currently serving a sentence on charges of corruption holed up in a Pakistani prison wasn’t allowed to contest elections or even engage directly in any political communications. But in a groundbreaking move that marked a paradigm shift in political communication, he continued to rally his troops via AI morphed images and synthesized speeches crafted with the assistance of cutting-edge artificial intelligence tools. In a grand finale, he took to the “virtual” stage, thanking his audience in an “AI version” of what he termed “an unprecedented fightback from the nation.”
This is indeed a fascinating application of AI/ML in politics out in the open – a topic at the intersection of Technology, Business, Government and Society. The mainstream media around the world and political analysts took note. The New York Times describes the victory speech as “the mellow, slightly robotic voice said in the minute-long video, which used historical images and footage of Mr. Khan and bore a disclaimer about its A.I. origins.”
Innovative use of AI tools and technologies
Using sophisticated deep learning models, AI can now analyze and synthesize audio and visual content with remarkable accuracy which are hard to distinguish from the real-version with a naked eye. This capability enables the creation of videos that seamlessly blend real and virtual elements, blurring the lines between fiction and reality. From realistic computer-generated characters to immersive virtual environments, AI-generated videos push the boundaries of what was once deemed impossible in visual storytelling.
Hollywood has long used AI-generated videos in streamlining the film making process, especially to generate special-effects that wow us. With the ability to automate certain tasks, such as scene composition, special effects, and even scriptwriting, AI can significantly reduce production timelines and costs. Filmmakers and content creators can leverage these technologies to bring their creative visions to life more efficiently, fostering a new era of innovation in the entertainment industry. The technology emerged from Hollywood to social media and is now into the mainstream influencing mindshare in politics and democracies.
Influencing mindshare
Imran Khan’s use of AI-generated videos to broadcast political speeches are at the intersection of innovation and society. These are not merely a string of algorithmically generated sentences but a reflection of the leader’s vision, values, and commitment to progress in Khan’s ‘voice’. The AI system, trained on vast datasets encompassing Khan’s speeches, policy documents, and public addresses, successfully captured the essence of his distinctive communication style.
Critics and supporters alike lauded the innovation, acknowledging the efficiency and effectiveness of AI-generated speeches. While skeptics questioned the authenticity and spontaneity of the delivery, supporters emphasized the potential for AI to enhance and amplify the impact of political messaging.
While ethicists are lauding the disclaimer that came with Khan’s speeches, one wonders about all DeepFakes circulating without a similar notice. What if Mr. Khan’s team had used the same technology to generate DeepFakes of his political opponent, Nawaz Sharif, in a compromising position with Bollowood starlet or worse making blasphemous speeches?
The Ethics
The widespread use of AI-generated videos, especially to influence large groups of people raises ethical considerations and challenges. The potential for deepfake technology, where AI can convincingly manipulate footage to depict events that never occurred or alter the words and actions of individuals, introduces concerns about misinformation and trust in the digital age.
As these technologies advance, concerns regarding misinformation, privacy invasion, and the potential misuse of AI-generated content have emerged, prompting a critical examination of the ethical implications surrounding this cutting-edge field. Striking a balance between the creative potential of AI-generated videos and the responsible use of this technology becomes crucial in navigating the ethical landscape.
While the technologies to detect deepfakes continue to advance at a fast pace, bad actors bank on the virality of social media. It is almost like a game of real-life whack-a-mole where the good-guys try to catch-up and swat deepfakes sprouting around. The bad guys who create deepfakes bank on their viral spread on social platforms. Attempts to later contradict them with facts backed by digital proof of tampering can’t undo the widespread damage done.
Of course, this is not the last word on the topic. We are sure to see armchair-critics of politics continue to debate these applications as citizens of two other major Democracies – the largest and the oldest – go to polls this year. The innovative and ‘ethical’ use of the tools by Imran Khan’s team during the Pakistani elections are being studied by political wonks and consultants around the world.
Originally published in Express computers - The role of Artificial Intelligence in Influencing Democracies
